Hi Amigos,
Today i would like to share something which i achieved today. There is one Post i saw few days back in Facebook. What that post contains is "Digital unlocked", running by Google people to give awareness of Digital marketing. Seems to be something interesting right.
I also felt something new to learn in this program, I went through all topics. Once you finish the topics you will get certified. Sounds good right?
They will explain each and every topic with video and after completion of video they will ask topic related question, Once that is done you go for next session in that topic. After finishing all sessions in that topic there will be one assignment on that topic. if you completed the assignment you will go to next level and also you will earn one Badge.
Through this "Digital Unlocked" programe I learnt new ways of digital marketing and few technical terms which are used in SEO, SEM. They are covering all most all topics in digital marketing.
- Your first steps in online success
- Your online goals
- Building your online presence
- Marketing your online presence
- Analyse and adapt
- Build your web presence
- Choosing your online presence
- How websites work
- Key website ingredients
- Websites and your business goals
- Make your website easy to use
- Website design do’s and don’ts
- Get discovered with search
- Intro to search engine optimisation (SEO)
- The importance of an SEO plan
- The SEO process
- How to choose keywords
- Setting realistic SEO goals
- Be noticed with search ads
- Introduction to search engine marketing (SEM)
- The SEM auction
- What makes a good keyword
- Make your ads stand out
- Get started with analytics
- What is web analytics?
- Making web analytics work for you
- Tracking specific goals with web analytics
- Get noticed with social media
- Social media basics
- The right social media sites for you
- Setting your goals for social media
- Getting on social media
- Discover the possibilities of mobile
- The evolution of mobile devices
- Understanding mobile web and mobile apps
- Understanding mobile apps
- Build your online shop
- Using e-commerce to sell
- Taking payments and managing orders
- The online opportunity
- The world goes digital
- Your digital opportunity
- Connect through email
- Email marketing basics
- Your email marketing options
- Crafting great marketing emails
- Managing successful email campaigns
- Get started with search
- Search engine basics
- How search engines work
- How search engines see the web
- Organic search explained
- Paid search explained
- Google search console
- Make search work for you
- Making your web pages search friendly
- How other websites can work for you
- Cross borders with SEO
- Improve your search campaigns
- Achieve relevance with good structure
- Get the most from your keywords
- Fine-tune with keyword match types
- How to know what’s working and what isn’t
- Find success with analytics
- Web analytics and organic search
- Tools to measure SEM
- Breaking down your data for insights
- Get noticed locally
- Marketing to the locals
- The power of local directories
- Help people nearby find you online
- Using digital to advertise locally
- Reaching locals on their mobiles
- SEO for local businesses
- Deep dive into social media
- Your long-term social media plan
- Advertising on social media
- Measuring success in social media
- Avoiding social media pitfalls
- Make mobile work for you
- Introduction to advertising on mobile
- Search campaigns for mobile
- Display campaigns for mobile
- Social media campaigns for mobile
- Video for mobile
- Advertise on other websites
- What is display advertising?
- Search advertising vs. display advertising
- The ins and outs of display advertising
- Deep dive into display advertising
- Making display ads meet your goals
- Understanding ad networks
- How re-targeting works
- Expand internationally
- Introduction to international marketing and export
- Validating your new market
- Being understood abroad
- Advertise across borders
- The support systems you will need
- Helping customers abroad buy your products
- Delivering to customers across the globe
- Make the most of video
- The rise of online video
- How video fits into your online strategy
- Creating video content within your budget
- Sharing and promoting your videos
- Advertising on video sharing sites
- Measuring video performance
- Sell more online
- Creating a smooth e-commerce experience
- Product promotion and merchandising
- Re-targeting for e-commerce
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Thanks
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Shaik (Developer)
